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11 Quick (and Good) Content Ideas for Your Ezine or Website |
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Written by Alexandria K. Brown
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(Remember our main goal is to continually showcase YOU.)
Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.
1. Give real-life success stories.
Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges -- "case studies" if you will. This positions you as the expert in your readers' minds more than your coming out and saying so.
2. Think of three areas in which you'd like your clients to think of you as a resource.
Now develop content in those areas. For example, in my past life as a professional |
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Read more...
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While my knowledge is perhaps not as vast as a season broker, I often find potential clients are being promised things that truly cannot be delivered. How can I keep my integrity and show a client the process without subtly naming my competitor as a liar? I ask this question simply because it has been one of the most frustrating parts of this business to date.
